In addition to our regular trucks and SUVs here at Briggs Dodge RAM, we also provide a variety of commercial vehicles. If you’re a previous or potential commercial customer, you might be pleased to hear about the RAM brand’s new, next-generation full commercial mobility solution called RAM Professional. The automaker just recently introduced this new solution, so we thought we’d dive into the details to give you an idea of what exactly it means for commercial customers.
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“With RAM Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs. We know our customers depend on us day-in and day-out, and RAM Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade.”
– Ken Kayser, Vice President, RAM Professional
What is RAM Professional?
For starters, let’s define what exactly RAM Professional is. It’s a new separate business unit, meaning it operates somewhat independently of RAM itself, though it still works with RAM trucks. In fact, the vehicles it will have to offer include the brand-new RAM ProMaster EV, RAM 1500 REV, RAM 1500 Ramcharger, RAM Heavy Duty and, of course, the RAM Chassis Cab lines. RAM Professional is being built to change the landscape for commercial vehicles – not the automobiles themselves, but the way a commercial company works. It will not stop after the sale of the vehicle(s), but rather stick with their customers through the entire life of the vehicle, offering all kinds of services such as upfitting, converting, electrifying and more.
RAM Professional List of Services
With that said, let’s give a brief overview of the different services that will be offered by the new business.
Commercial Service Support. RAM Professional will be establishing a dedicated RAM BusinessLink network of service-enabled dealerships. This network will be capable of providing service packages focused on the customer, as well as several new maintenance contracts. These new contracts include ideas like basic fleet maintenance, road hazards and multi-care coverage.
Upfit Friendliness. As if RAM hadn’t already established enough of a reputation for being upfitter-ready, RAM Professional will also introduce a network of local upfitters approved to work with their dealerships and take care of all their customers’ upfitting needs.
Commercial Financing. RAM Professional will also take advantage of the recently announced Stellantis Financial, providing things such as commercial credit lines, closed-end leasing and financing for up to 100% of the commercial fleet’s cost.
Connected Services. Partnering up with data platform Mobilisights, commercial customers will be able to stay connected to their fleet by having real-time data available at their fingertips. This in addition to the typical navigation, safety and security options available.
Electrification and Charging. With three new electrified vehicles available on the RAM Professional lineup, offering professional charging solutions is a big focus for the company. While the company plans to announce further details at a later date, we know this will be addressed by the Stellantis Free2move Charge ecosystem.
While this is a ton of information already, it’s only part of what RAM Professional will be capable of, and we’re sure the company will release more details down the road. If you have any questions or would like to inquire about building your commercial fleet, don’t hesitate to get in touch with us right here at Briggs Dodge RAM today!
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