The Ram 1500 once again has proved why it’s the best truck on the market, earning a “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS). This award is given to vehicles that prove that they are dedicated to reducing motor accidents and improving the safety of motor vehicle collisions. The 1500 is the first pickup to win back-to-back IIHS Top Safety Pick awards, proving that Ram has been dedicated to providing us with top quality safety.
Ram’s Brand Chief Executive Officer, Mike Koval Jr. iterated how important safety is to the brand, saying, “A Top Safety Pick for the Ram 1500 solidifies our long-standing commitment to our customers through advanced technology and engineering expertise … this validation from the Insurance Institute for Highway Safety builds consumer confidence in our trucks and in the Ram brand.”
The 1500 earned this award because of their sensor-fusion automatic emergency braking system. This system combines cameras with radar sensors to determine potentially hazardous frontal impacts. If there is no response from the driver after several alerts the system will automatically engage the truck’s brakes to avoid or mitigate the impact.
If you’re interested in a pickup that is best in class and will keep you safe, look no further than the Ram 1500. If you want to test drive the 1500, or if you have any other questions, come on down to Briggs Dodge Ram. We’d love to help you out and make sure you leave the lot satisfied.